Diddy to give away tons of $15 taxi debit cards on New Years' Eve!

$15 will get you three blocks or so in New York...........

NY Daily News

Rap impresario and vodka pitchman Sean (Diddy) Combs wants New Yorkers to party on New Year's Eve, so he's offering to pay for the cab-fare to help tipsy revelers get home safe.
The hip-hop honcho and Ciroc premium vodka will announce Tuesday they are teaming up with the city Taxi & Limousine Commission to give away thousands of free cab rides to ring in 2009.
"New York is the world's most iconic New Year's Eve city, so let's lead by example and show everyone that a sophisticated holiday celebration doesn't just end when the ball drops, but when everyone gets home safely," Combs said.
Thousands of $15 debit cards that can be redeemed for single taxi rides will be handed out by Ciroc street teams in Times Square and in Chelsea beginning at 11 p.m. Wednesday night.
The cards will be doled out until 3 a.m. New Year's Day, or until the supply runs out.