Love hurts.... a lot

What's the lesson to this story? Buy flowers or hire someone to do crazy stunts for you...Or have a girlfriend with a short name....

"Man painting love message on rock dies after fall
Friend who witnessed fall says victim complained girlfriend's name was too long"
http://www.columbusdispatch.com/dispatch/content/local_news/stories/2007/04/06/rock_death.html?print=yes