Jam with Princess Di's hair for sale. For real...Spread Di's hair on your toast? Insane.

Gross. Nasty. Sick....Ya, I could go on......

CNN: Sam Bompas wants breakfast to be fun, a chance to start the day with food to fuel the body and stimulate the mind - and get some intriguing conversations started. What better way to do that than with a spread of Milk Jam infused with a speck of Princess Diana's hair. Yes, you read that right, Princess Di's hair......


"We wanted the jams to have these weird and wonderful ingredients," Bompas said. "By using things like sand from Egypt, hair from Princess Diana,if you are going to choose an odd ingredient, choose one that everyone can relate to. It can open up those conversations, and it will. Everyone canhave those conversations about how they feel about it - it's the eternal debate of what is art. What has started out as art itself has become a product with a lot of major retailers."