So disgusting.....
E!:
Death should never equate to free shipping.
British equipment dealer Skiwear4Less.com sent a promotional email to all subscribers on March 18 telling them about the tragic death of Natasha Richardson...and advertising ski helmets at a discounted rate.
The warehouse's email has since been slammed and banned by the U.K.'s Advertising Standards Authority because, according to Brand Republic, "the watchdog felt that reporting the event in such a manner in order to sell ski helmets was likely to cause offence and be conceived as insensitive to recipients."
Indeed, the mass-mailer featured a photograph of the star and offered details of her passing alongside a strong sales pitch.
"The actress fell and hit her head during a supervised ski lesson on a nursery slope. She was not wearing a helmet at the time," the notice said.
Later, it changed its tune completely.
"As a ski retailer and ski enthusiasts, our thoughts go out to the family during this tragic time," it said. "We hope this doesn't discourage future skiers from participating in this exciting and invigorating sport. To encourage the wearing of ski helmets, we have reduced the prices of both kids and adults ski helmets and are offering FREE POSTAGE on all ski helmets."
The winter sport stuff seller claims the notice was a newsletter—not promotional material—and was sent in response to Liam Neeson's wife's passing.
The ASA determined that the intent was to sell helmets and said sensitive events should be handled with more care. They concluded that the email should not be used again.
