NBC to expand "Celebrity Apprentice" to 2 hours. This is NOT a joke.

I actually enjoy the show............
NBC is doubling down on the Donald.
The network has decided to supersize the next edition of “Celebrity Apprentice,” expanding the traditionally hour-long Donald Trump reality show to a two-hour format on Sunday nights, according to two people familiar with the situation. “Apprentice” creator Mark Burnett confirmed the expansion plans.
An announcement of the decision is expected as early as this week as part of the second half of NBC’s winter scheduling release.
Supersizing “Apprentice” gives NBC a way to cut programming costs, since adding an extra hour of an already-produced reality show is much less expensive than airing an original scripted or unscripted hour. With “Biggest Loser: Couples” already slated to fill two hours on Tuesdays, and “Howie Do It” set for an hour on Fridays, NBC’s winter schedule will likely feature at least five hours of unscripted programming each week.
Various movies and specials are set to fill NBC’s Sunday lineup in January. That means the earliest that “Celebrity Apprentice” could premiere is Feb. 8, with 9 p.m. to 11 p.m. as the most likely timeslots, one of the people familiar with the plan said. Mr. Burnett declined to comment on scheduling, deferring to NBC