At first glance, this has got to be a tremendous failure waiting to happen. Americans are smarter than this right? For God sake, just stick to drinking Amstel Light........AP
Singer, actress and North Texas native Jessica Simpson will soon be marketing beer, according to an announcement expected today from a local brewing company.
AP Jessica Simpson has signed on as spokeswoman for Stampede Light Plus, made by Dallas' Stampede Brewing Co.
Ms. Simpson will serve as a spokeswoman and appear in ads in stores for Stampede Light Plus, which is made by Dallas' Stampede Brewing Co.
But she won't be just another pretty face: Ms. Simpson is taking a 15 percent stake in the brewer. Terms of the transaction were not disclosed.
"She's the face of the brand now," said Lawrence Schwartz, Stampede's president and chief executive, who says sales have more than doubled in the past year.
Stampede's marketing is focused on its vitamin content, which it describes as "functional additives."
"As an entrepreneur, I am always looking for ways to diversify my portfolio with good ideas and good people," Ms. Simpson said in a statement. "Yes, I work out and take care of myself, but I also like a cold beer once in a while."
