Hugh Hefner's near death experience with a $ex toy!

Never let it be said that Hugh Hefner’s job, although full of buxom perks, is stress free or without it’s sex-related risks. The now 82 year-old softcore media mogul once faced death in a bizarre sex toy incident, presumably in 1977 when he was 52. His hot but quick-thinking partner saved the day and they probably went on to screw several more times out of sheer gratitude for being alive.

There’s a new Hefner biography coming out called “Mr Playboy: Hugh Hefner and the American Dream.” Hefner gave plenty of exclusive details to the author. The book describes the near-death choking incident with the sex toy along with the salacious details of his long and varied sex life, and The National Enquirer has the advance information:

“Hefner divulges he almost died doing what he loves best while he was dating ‘Playboy’ Playmate Sondra Theodore,” said a publishing source familiar with the book.

The incident happened when Hef and Sondra, the July 1977 Playmate, were in bed making love with a small sex toy. Somehow, the toy became lodged in Hef’s throat, said the source.

“He fell back on the bed, unable to breathe. But Sondra didn’t realize what had happened, said the source.

“Then Hef began choking and was about to pass out. Sondra quickly started pumping his chest until the toy was dislodged. What a way that would have been for him to go!”