G.I. Joe movie executive producer reveals secrets from the set!

Grandparents may remember the original 12 inch dolls? Oh God. I'm old...........
MTV:
Your grandparents remember a rah-rah line of 12-inch dolls with kung-fu grip, providing a male alternative to Barbie. Your older siblings (or, gasp!, parents) grew up with a highly stylized, action-packed, endearingly goofy cartoon franchise fueled by 3 3/4-inch action figures. You might recall anything from G.I. Joe Extreme to the Classic Collection, to pop-culture references like "knowing is half the battle."
Now, a star-powered G.I. Joe movie has begun filming. But the question remains: What will the movie's Joes be like? For the answer, we went straight to the only man who commands both Destro and General Hawk.
Brian Goldner is the chief operating officer at Hasbro, which first introduced Joe to action-minded adolescents in 1964, and is also the executive producer on the "Transformers" and "G.I. Joe" movies. " 'G.I. Joe' has just gone into filming this past week, with a great cast and a tremendous story all based on the comics and the animation," Goldner said. "I think fans, and fans to come, will really love what we're doing."