Yoko Ono sold John Lennon to JC Penney.

It's better than selling out to Taco Bell........
Fox:
Yoko Ono did sell John Lennon’s rare home recording of "Real Love" to JCPenney for a commercial.
The spot began airing on Sunday night during ABC’s "Brothers & Sisters" before JCPenney could even make the announcement.
The Beatles have had their songs licensed for commercials in the past, but with the rare exception of perhaps "Revolution" years ago, they never have allowed master recordings out. The songs are always re-recorded.
Ad agency Saatchi and Saatchi handled the deal, I’m told, with Ono directly. The much-disliked widow of Lennon has sold a number of items under her late husband’s name over the years, including glasses, art and an action figure. But using a rare, acoustic home recording — and a beautiful, haunting one at that — as the Christmas song for a department store seems particularly greedy.