Jessica Alba's Korean cosmetics ad storyline revealed.
When will this hit Youtube?
Korean cosmetics brand Isa Knox has unveiled the story to its much-anticipated commercial starring Lee Hyo-lee and Jessica Alba....... Beneath the headline, "A woman's face is lies", a tearful Lee breaks up with a man while a smiling Alba does the same. Then, in the latter part of the ad, the situation is reversed and the copy tells us, "Now Lee Hyo-lee smiles" and "Jessica Alba weeps". The ad intends to suggest that women make no bones about telling a lie to finish with men. The company says the copy "A woman's face is lies" denotes that a woman's skin is lies, too.