Marketing by idiots.

Have you seen the new Volvo ads? They show a woman alone in a parking lot who is approaching her Volvo. The Volvo heartbeat sensor in her keyring tells her that someone is in her car....Are they for real? I think this may be quite ummmmm....dumb. They are also saying that this feature could remind you if you left your child in the car. Maybe its me, but this stuff has me rolling my eyes... Autoworld